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Targeting Cookies: These cookies collect information about how visitors use our websites, for instance which pages are visited. The services in question are provided by Google LLC; for users in the European Economic Area (EEA) and Switzerland, the Irish Google Limited Ireland is responsible.
The information is transferred to Google, where it will be stored and analyzed, whereby we assume that no personal tracking takes place in this context solely through the use of our website. This data may also be transferred to the USA where Google is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of data by Google in the US.
If you have given consent to be tracked by Our Targeting Cookies, Marketo’s Munchkin tracking cookie (_mkto_trk) is subsequently set. This allows Our website to track visitor behavior on the specific pages they have browsed or engaged with, and also link a visitor to the recipient of an email marketing campaign to measure campaign effectiveness in Marketo. Munchkin also sends web page visits and link clicks as event activities to Marketo. Tracking is performed anonymously until the visitor identifies themselves by submitting a form where they also provide explicit consent via a voluntary checkbox to be identified and tracked. The data provided is stored and processed in Marketo directly, allowing Us to use this information for target group creation, interest segmentation, lead generation, experience optimization, and to deliver contextual, permission based marketing campaigns. The default lifespan of the Munchkin cookie is 2 years.
Last updated: 01.02.2022